Tourism Business Improvement Area Advisory Board

  1. To encourage participation in public City meetings as California safely reopens, the City of Santa Rosa has implemented online tools where residents can view public meetings and provide eComments on agenda items from the comfort of home. Public comment options vary by meeting, please check the information on each meeting agenda posted here: santa-rosa.legistar.com/Calendar

Established August 2010, the Santa Rosa Tourism Business Improvement Area (SRTBIA) is a public/private sector partnership between the City of Santa Rosa, the Santa Rosa Chamber of Commerce and Santa Rosa hoteliers to provide efficient and complementary destination marketing; tourism and convention sales to benefit lodging operators by marketing Santa Rosa as a tourist destination; and providing programs that encourage overnight stays.

Upcoming Meeitngs

  1. Sep 23
  2. Tourism Business Improvement Area Advisory Board Meeting

    Regular Santa Rosa Tourism Business Improvement Area (SRTBIA) meeting that meets the 4th Thursday of January, March, May, July, September, November
  1. Nov 25
  2. Tourism Business Improvement Area Advisory Board Meeting

    Regular Santa Rosa Tourism Business Improvement Area (SRTBIA) meeting that meets the 4th Thursday of January, March, May, July, September, November

Members

Peter Rumble, Santa Rosa Metro Chamber

Brad Calkins, Visit Santa Rosa

Rafael Rivero, City of Santa Rosa

Raissa de la Rosa, City of Santa Rosa

Donna Renteria, Best Western Garden Inn

Todd Anderson, Best Western PLUS Wine Country Inn & Suites

Vern Lakusta, Hotel E, Greystone Hotels

Board Information and Records

Meetings

Occur once every other month on the 4th Thursday at 11 a.m. (unless otherwise noted) in the Chamber of Commerce offices, 50 Old Courthouse Square, Santa Rosa Ave, Santa Rosa, Calif. 

Watch Live Meetings

Online Live

Agendas, Minutes and Video

Agendas are available prior to the meetings. Minutes are available following approval.

Legislative Portal

Revenues

The City of Santa Rosa will collect a 3% BIA assessment on lodging operators within city limits. After deducting a two percent (2%) administrative fee, the City of Santa Rosa's Economic Development Program will receive thirty percent (30%) of the receipts for the City's destination marketing and special event efforts. The Santa Rosa Chamber of Commerce will receive the remaining seventy percent (70%) to fund the operations and activities of the Santa Rosa Convention and Visitors Bureau. Lodging businesses include hotels, motels, bed and breakfast inns, vacation rentals, and all similar lodging businesses.

Annual Report-Work Plan

View the Tourism Business Improvement Area Advisory Board Annual Report

View event support applications in the legislative portal

  1. Raissa de la Rosa

    Deputy Director - Economic Development
    Phone: 707-543-3059

  2. Rafael Rivero

    Economic Development Specialist