Tourism Business Improvement Area Advisory Board


  • 11 a.m.
  • 4th Thursday of every other month
  • Chamber of Commerce
    50 Old Courthouse Square
    Suite 110
    Santa Rosa, CA 95404

Agendas & Minutes

Agendas are available prior to the meetings and minutes are available following approval in the legislative portal:


  • Vacant, Santa Rosa Metro Chamber
  • Raissa de la Rosa, City of Santa Rosa
  • Donna Renteria, Best Western Garden Inn
  • Tony Bucklen, Hilton Sonoma Wine Country
  • Todd Anderson, Best Western PLUS Wine Country Inn & Suites


The Santa Rosa Tourism Business Improvement Area (SRTBIA) was established by the Santa Rosa City Council via ordinance 3946 on August 3, 2010. The SRTBIA is a public/private sector partnership between the City of Santa Rosa, the Santa Rosa Chamber of Commerce and Santa Rosa hoteliers to provide efficient and complementary destination marketing; tourism and convention sales to benefit lodging operators by marketing Santa Rosa as a tourist destination; and providing programs that encourage overnight stays.


The City of Santa Rosa will collect a 3% BIA assessment on lodging operators within city limits. After deducting a two percent (2%) administrative fee, the City of Santa Rosa's Economic Development Program will receive thirty percent (30%) of the receipts for the City's destination marketing and special event efforts. The Santa Rosa Chamber of Commerce will receive the remaining seventy percent (70%) to fund the operations and activities of the Santa Rosa Convention and Visitors Bureau. Lodging businesses include hotels, motels, bed and breakfast inns, vacation rentals, and all similar lodging businesses.