Starting is a rewarding and exciting affair that is sometimes, in truth, an exhausting process simply getting to the point of having your first customers walk in the door. It's a dream fulfilled through papers to sign, potential legal and financial issues to navigate and host of logistical considerations to be solved. 

Luckily for new business owners, others have gone through the exact process before! People who can share insight on how they turned their dream into reality, and what they used and who they relied on to be better prepared that first time their OPEN sign flashed.

These are the Success Stories of Santa Rosa. A spotlight of everyday business owners taking their vision to the next level, and some of the resources, methods and people who helped get them there.