Small Business Support Program

Mural Project credit Sly EspinozaMural Project credit Erik Castro


Photo Credit: Sly Espinoza                                                                 Photo Credit: Erik Castro 


The primary goal of the Small Business Support Program is to encourage economic development and destination awareness of historically under-invested areas by enhancing the exterior appearance and commercial viability of storefront businesses.

Click HERE to review complete Guidelines and Process for this program.

General Façade Improvements

  • Paint
  • Signage
  • Landscaping 
  • Exterior lighting
  • Security systems
  • Awnings/canopies
  • Windows, doors, and safety grilles
  • Restoration of historical façade features
  • Parklet buildouts
  • Compliance with the Americans with Disability Act (ADA) 

Placemaking Façade Improvements

  • Murals or other public art on building or parklet exterior. Participating businesses will be paired with a public art project manager who will work with you to design public art on-site, such as an exterior mural or mosaic, at no cost to you.


  • 2022 - Phase 1 determined by location in the following prioritized areas (SEE MAP):
    1. Roseland commercial areas
    2. Santa Rosa Avenue/Petaluma Hill Road commercial areas
    3. Downtown 
  • Mid-2023 - Phase 2 pending fund availability, remaining commercial areas become eligible (see Phase 2 on MAP)
  • Impacted Small Business: 
    1. <500 employees
    2. Experienced decreased revenue or gross receipts during pandemic 
    3. Experienced financial insecurity due to pandemic 
    4. Faced increased costs
    5. Lack capacity to weather financial hardship due to pandemic
    6. Challenged with covering payroll, rent or mortgage, and other operating costs during pandemic 

How to Apply

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  • Grants available retroactively for eligible projects completed on or after July 1, 2022.
  • Click HERE to review complete Guidelines and Process for this program.

Contact Us

City of Santa Rosa Economic Development Division
[email protected]