Economic Profile

Economic & Demographic Profile

The largest city between Portland and San Francisco, Santa Rosa serves a four county region as the hub for technology and entrepreneurial businesses, retail, banking and employment. Santa Rosa has a dynamic and well-balanced economy, anchored by strengths in tourism, high-tech manufacturing and retail. Residents enjoy a superb quality of life while employers benefit from a skilled workforce.

As the county seat, Santa Rosa is the heart of Sonoma County, one of the world's leading wine regions. The city is also home to the region's state and federal offices and to California's latest Welcome Center, where millions of visitors a year discover what residents already know:

Santa Rosa is the place to shop, dine, spend a long weekend or grow a business.


Santa Rosa is the County seat and center of trade, government, commerce and medical facilities for the North Bay area. The area surrounding Santa Rosa is home to over a hundred wineries and vineyards, and many beautiful parks and recreational facilities.

As county seat of Sonoma County, Santa Rosa has every attraction expected within a major city, with its symphony, performing arts center, theater productions, internationally-recognized restaurants and a healthy mix of businesses in the technological, retail, medical, agricultural and service sectors. Yet, while having a population of more than 170,000, Santa Rosa still retains the warmth and small-town feel of decades past with an extraordinary quality of life for its residents and visitors. This warm and friendly city, an urban blend of art and culture, food, wine and recreation, is the perfect location for families and all travelers to stay for a relaxing and adventurous vacation.

With fine schools that include a renowned junior college, a wealth of businesses and services, a nearly endless array of recreational opportunities and a superb climate in which to enjoy them, Santa Rosa is a combination of elements that create a vibrant community. Santa Rosa has gone to great lengths to provide visitors and friends with detailed map information of our area. Please take a moment to explore some of the magic that is Santa Rosa.
Empire Building