News Flash

Planning & Economic Development

Posted on: March 29, 2022

Virtual Studio Launched for City’s General Plan Update Alternatives

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The City of Santa Rosa has launched a virtual studio to give community members the opportunity to review, provide feedback, and learn more about the alternatives workbook, as part of the city’s general plan update, all from the comfort of their own homes.

The City of Santa Rosa has launched a virtual studio to give community members the opportunity to review, provide feedback, and learn more about the alternatives workbook, as part of the city’s general plan update, all from the comfort of their own homes. 

This interactive, online, three-dimensional space provides people the chance to view the alternatives workbook in a completely new way, providing Santa Rosa residents with the opportunity to give feedback that can shape the development and growth of the city. The platform is available in both English and Spanish, with all the documents, surveys, and videos included.

The alternatives workbook presents three potential scenarios in how Santa Rosa could be developed. The workbook analyzes possible land-use and circulation scenarios that are guided by the existing conditions for development, current equity considerations, and the community’s vision statement for Santa Rosa Forward—the city’s general plan update effort. At their core, each alternative represents one of three types of city planning paths taken to its logical end, with each falling into one of these descriptions:

  • Central Corridors concentrates housing near downtown and along central corridors.
  • Neighborhood Main Streets envisions a city of neighborhoods with new housing near small neighborhood centers.
  • Distributed Housing builds on what is already in Santa Rosa, with future growth occurring across the city in proportion to what is on the ground today.

Community members are being asked to attend the virtual studio, examine each of the three alternatives, and decide what elements from each they would like to see blended into one final, or preferred, alternative. Once approved, the final alternative will alter how the community will grow in the hopes of addressing challenges and opportunities in housing, equity, neighborhood connectivity, among countless other citywide impacts in the coming years. 

Join the city and community partners by going to santarosaforward.com/townsquare to take part in the virtual studio and to move Santa Rosa Forward. 

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