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Planning & Economic Development

Posted on: September 6, 2023

City Collaborates with Bay Area Artist Kayatta to Release New Song

Title Screen for video for I Wanna Know

The collaborative effort brings together ideas brought forward from youth outreach done by Kimzin Creative

The City of Santa Rosa, in collaboration with local arts and equity consulting group Kimzin Creative, has released a song by Bay Area hip-hop artist and poet Kayatta to highlight the massive change the City is currently undergoing with its General Plan Update.

“Life Reimagined (I Wanna Know)” is the new track from Kayatta, built out of the culmination of a yearlong youth outreach effort from Kimzin Creative and their work creating spaces for engagement for Santa Rosa Forward, the program for the General Plan Update. The song is part of a broader effort to listen to and reach young people from all income levels, races, ethnicities, backgrounds, and abilities, and to better have their voices represented in the future of Santa Rosa.

The video features several city landmarks and public services, including CityBus and parks. Kimzin Creative produced the video and song in collaboration with Kayatta building off the in-depth feedback it collected throughout the spring, while redefining how the arts can be used as a tool for youth civic engagement.

People can watch the video or listen to the song now on:

The City is currently undergoing the final phases of updating its General Plan. Go to santarosaforward.com/DraftGP to see upcoming meetings, participate in a survey, and read and provide comments on this vital document that will guide City development for the next two decade.